Delivered through BDG’s partnership with UK agency Sharper, the project combined strategy, creative production and digital development to turn a point of view into a playable brand experience.
B2B marketing often falls back on the same formats, language and safe ideas. Sharper wanted to challenge that habit without producing another report that told marketers what they already knew.
We created Marketing Against Mundanity: a card game built to disrupt predictable thinking. Prompts, provocations and unexpected combinations helped teams move beyond familiar answers and generate braver ideas together.
We designed the complete deck and packaging, built the supporting website and landing page, and developed animations, video and digital campaign content. Every touchpoint carried the same playful but purposeful attitude.
A strategic message became something people could hold, play and share. The campaign gave Sharper an ownable platform for starting better conversations about creativity in B2B marketing.
Pillars used: Creative & Production
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