KFC Macedonia wanted to give more people a reason to visit KFC Strumica, try the food, and ultimately create more opportunities for repeat visits. Instead of relying on a standard discount, BDG turned the visit itself into something more exciting: a chance to start an adventure.
Rather than simply lowering the price, the campaign gave customers an added reason to visit - every 1,000 ден. purchase became a boarding pass and a chance to win.
The entire campaign was built around the language of travel. Boarding passes, destinations, departure boards and the chance to go to Disneyland transformed a promotional mechanic into an experience people could immediately understand.
Every touchpoint reinforced the same idea - from discovering the campaign online to entering the restaurant and submitting a boarding pass.
Give people a stronger reason to walk through the door, then let the KFC experience do the rest.
Pillars used: Strategy & Decisions · Creative & Production
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