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KFC · 2026

How a product launch got people to stop scrolling

The challenge

A new product launch lives or dies in the first second of a scroll. The feed is full of food, most of it is polished advertising and exactly what people have learned to skip.

The idea

We borrowed the internet's own language and gave it production value. Every video feels native in the first second and looks premium in every frame after it.

Pillars used: Creative & Production

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