Unsung Heroes turned Coface’s specialist role into a human, integrated campaign across video, social, web and email.
Credit decisions protect growth, jobs and supply chains, yet the people making them rarely receive recognition. Coface needed to make an expert, behind-the-scenes service feel visible and relevant.
We framed credit professionals as the unsung heroes of business: the people whose judgement helps organisations move forward with confidence, even when their contribution happens out of sight.
The idea came to life through video ads, social posts, web banners and email assets. A consistent portrait style and direct, celebratory language gave the campaign a clear identity across every channel.
Coface’s expertise became a story about people rather than process. The campaign made an invisible business function easier to understand, more relatable and more memorable.
Delivered through BDG’s partnership with UK agency Sharper.
Pillars used: Strategy & Decisions · Creative & Production
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