Delivered through BDG’s partnership with UK agency Sharper, the work created a connected campaign system for Codebeamer, Windchill and Creo across paid, organic, email and web channels.
PTC needed to promote three different products with distinct benefits and audiences. Each campaign had to work independently while still feeling recognisably part of the same brand family.
We developed a modular creative framework that balanced consistency with flexibility. A shared visual language, message hierarchy and campaign structure created cohesion without flattening the individual product stories.
The system was applied across paid and organic ads, lead and nurture emails, web banners and landing pages. Assets were designed as coordinated kits, making each campaign easier to deploy across multiple touchpoints.
Three separate product campaigns became one connected communication system. PTC gained a coherent, scalable toolkit that could keep each offer distinctive while strengthening the wider brand.
Pillars used: Creative & Production
Have a problem worth solving?
We don’t have a sales team. Tell us what you’re working on and we’ll tell you honestly if we’re the right fit.