Where’s Fraudo? is a campaign that combined campaign strategy, illustration and web development to turn anti-fraud education into an interactive challenge.
Fraud prevention is serious, but the subject can be difficult to make engaging. Microblink needed a way to demonstrate risk signals and product relevance without relying on another technical explanation.
We hid a fraudster inside a busy airport scene and invited players to find him. The familiar seek-and-find format made people look closely, notice suspicious details and learn by taking part.
We designed and developed the full web game, created every character, visual scene and game environment, and built the surrounding campaign. The experience connected playful discovery with Microblink’s fraud-prevention expertise.
Anti-fraud education became active rather than passive. The game gave Microblink a distinctive way to attract attention, demonstrate the value of vigilance and leave audiences with a lesson they could remember.
Delivered through BDG’s partnership with UK agency Sharper,
Pillars used: Creative & Production · Technology & AI
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