The goal was to reposition Metropoli Gold as more than just an ice cream. The brand needed to transition from being viewed as a standard freezer product to a premium, lifestyle-oriented experience that resonates with modern, mobile-first audiences.
To achieve this, the campaign focused on storytelling that mirrored the "energy of the city." By associating specific flavors with iconic international destinations like Panama, Monaco, Paris, and Amsterdam, the brand crafted a visual language that felt both premium and snackable.
By collaborating with four local influencers, the brand created a dynamic narrative told in motion. This content was specifically designed for social media feeds, ensuring high engagement through short, attention-grabbing stories. The campaign’s success is reflected in its strong performance metrics:
- 600K
- Profiles reached
- 206K
- Video views
- 700+
- Shares
- 7K+
- Likes
Pillars used: Creative & Production
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