One EU contract, two disciplines: a stage for six economies and the words to explain it

Two contracts, one regional institution

WB6 CIF needed two very different kinds of work running at once, physical production of a set-piece diplomatic and business event, and sustained public communication across six countries and six languages. Most agencies can credibly offer one of those. This required genuine competence in both simultaneously. BDG had the honor of producing and implementing all of it.

An evening for six countries

The award ceremony brought together representatives of 21 winning companies from across the Western Balkans, chamber presidents, EU delegation officials and national government representatives, all requiring accommodation, transport and simultaneous interpretation across four languages. None of that is visible in a finished highlight reel. All of it has to work perfectly for the highlight reel to exist at all.

Turning 21 winners into 21 films

Each of the 21 award recipients received its own short film, built from material the company itself supplied, shown live during the ceremony. The evening itself was then documented, cut into a highlight film, and placed on national television or in print across all six Western Balkan economies, meaning the event's actual reach extended far past the room it happened in.

The other half of the mandate

Running alongside the event work was an ongoing six-language content and social mandate, with a genuinely unusual clause built in, part of the job was training WB6 CIF's own staff to run their social channels independently once the contract ended. That's not typical retainer logic. It's the kind of scope a client only hands to a partner they trust to do the job properly rather than stretch it out.

Guardrail for the wider programme

BDG's remit also included monitoring other contractors' outputs on the same EU-funded programme for compliance with the EU's own visibility and branding rules. That's oversight extended beyond BDG's own deliverables, a role only offered to a partner an institution has already decided it can rely on.