Bad connectivity is a strange kind of problem. Nobody feels it until the exact moment it costs them, a field crew that loses signal mid-emergency, a till that drops mid-queue, a business quietly overpaying for lines nobody's audited in years. It's not a risk anyone explains their way into believing. It has to be handed to them as a number they arrived at themselves.
We built three separate sites end to end, design through hosting, one for each partner, each solving that same problem for a completely different audience.
Transcor needed to speak to people who work through genuine emergencies. We built the case around exactly that, real crisis scenarios, fire, storm, shipping incidents, car accidents, sitting alongside a downtime calculator that turns operational risk into a hard figure using numbers a field team already has on hand.
Connectivity Partners needed something faster and blunter, a calculator that takes someone's actual bill and shows them, in under a minute, what stronger connectivity should cost instead, no call booked, no rep involved, before the number lands.
West Networks needed to earn trust before it asked for anything. Five short lessons from Professor P walk retail teams through what's actually broken in their setup, then offer a direct route to book time with a real person once someone's curious enough to want the answer.
Three completely different tones for three completely different businesses, built on the same underlying move, don't tell the buyer what the risk is worth, give them the tool and let them do the maths.
Delivered through BDG’s partnership with UK agency Sharper.
Pillars used: Technology & AI
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