We have been in the industry long enough to have opinions.Some of them are uncomfortable. All of them are honest.
AI didn't kill the need for agencies — it killed the old reason to pay one. On the shift from deliverables to outcomes, and why BDG never built a classic agency.
A decade of conversations with Macedonia’s biggest business names points to one conclusion: great ideas keep outpacing the capital to build them. On the disparities holding us back, and the paths forward.
Every brand-safety edit that softens a headline into nothing has a cost — it just never lands on the day the decision was made. On why the safest word in the room is the most expensive word on the market.
